The new software category "net-call system" marks a leap forward in digital communication, enabling businesses to instantly connect with website visitors or app users through live audio or video calls.
This type of software revolutionizes how companies engage with external prospects, providing a direct and personal interaction channel that enriches customer relationships and enhances engagement strategies.
Officially named by the NET-CALL Institute in 2025, alongside the establishment of the Net-Terminology, the net-call system is emerging as an essential tool for modern businesses and organizations.
A net-call system (NCS) is defined by the NET-CALL Institute as 'software designed to selectively encourage and facilitate immediate live audio or video calls and messaging directly within visited environments.'
Net-Call System Definition
"selectively": A NCS (net-call system) supports the concept of a targeted approach for allowing and initiating conversations, that can be configured and triggered by specific conditions. Therefore enabling to likely connect with the right person, with the right message at the right time, enhancing the efficiency in manual interactions and effectiveness in achieving the desired outcome.
"encourage": Potential conversation participants are guided by the NCS towards initiating dialogue through a variety of methods. These could range from text-based messages, visual cues, to notifications and alerts.
"facilitate": The NCS provides the software-related capabilities to enable the communication.
"immediate": A NCS allows conversations to start right away, without much delay, providing a seamless and quick communication experience for all participants.
"live audio or video calls": Like conventional video conferencing, a NCS enables participants to simultaneously see and hear each other, typically with the option for audio-only communication as well.
This is referred to having a 'net-call'.
Additionally, some NCS setups might include advanced technologies such as virtual reality, augmented reality, or holographic visualizations, further enhancing the experience in certain environments.
"messaging": Sending and receiving text-based messages within an environment, just like live chat software, is an included functionality of a NCS, fulfilling various communication needs. 'Net-messaging' is valuable as a communication medium on its own, as well as a step towards 'net-calls.'
These messages can be manually composed or automated, with the potential to incorporate diverse multimedia elements.
"directly within": A NCS enables spontaneous conversations to take place on-the-spot, eliminating the need to switch to a different platform or register first, making the interaction feel smooth and more natural.
"visited environments": NCSs are designed to operate within environments where humans are present or where they interact, whether in digital or physical spaces.
In digital environments, communication is typically enabled through an overlay; for example within websites, webshops, or applications.
In physical environments, communication could be possible using a personal device or accessible technology; for example within stores, office entrances, or public spaces.
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