NET-CALL Institute
NET-CALL Institute is an institution launched in 2025 that is dedicated to the advancement and understanding of net-calling.
Net-call Institute
What we do
The NET-CALL Institute creates the standard professional vocabulary and definitions related to net-calling.
we define
The NET-CALL Institute actively promotes the benefits of leveraging net-calling and net-call systems (NCS).
we advocate
The NET-CALL Institute provides business coaching regarding net-calling for many professions across industries.
we educate
VISION - Mission - PURPOSE - ValueS
Our Philosophy
Envisioning the Impact of Net-Calling on the World
A world where digital interactions replicate the spontaneous and genuine emotional depth of real-world conversations, businesses actively engage in meaningful, real-time discussions with both potential and existing stakeholders and customers, enhancing collaboration.
Through net-calling, businesses evolve with a deepened understanding of relevant external individuals, fostering a more humane, interconnected, and prosperous global society.
Our Future World Vision
Our Promise and Commitment to the World
To advance and standardize the understanding and implementation of net-calling in organizations.
Through premier education, advocacy, and community-building, NET-CALL Institute empowers professionals and businesses to revolutionize their digital interactions and achieve unprecedented success.
Our Mission
NET-CALL Institute's Core Reason behind its Existence and Efforts
To elevate professionals and organizations to new heights of growth with the power of net-calling.
By fostering genuine human connections, harnessing insights and creating measurable results in the digital realm, NET-CALL Institute's clients are empowered not only to thrive in the present but to be equipped to adapt and flourish in the ever-evolving future.
Our Purpose
The guiding Principles that shape our Actions, Decisions and Culture
Quality: Strive for excellence in everything we do, along with our commitment to delivering top-tier, impactful business education, ensuring every piece of knowledge shared adds tangible value.
Independence: Uphold unbiased and authentic advocacy for net-calling, free from external influences.
Innovation: Continuously explore the horizons of what’s possible, pushing boundaries to keep our clients at the forefront of the digital age.
Our Core Values
Origin Story of the NET-CALL Institute
Clay Ford, founder of the
NET-CALL Institute, originator of the 'net communication method' and
Net-Terminology,
has a deep-rooted history with the topic.
A Vision in the Making
A Decade to Reality
Decision to Take Action
In 2010, then a university student, Clay Ford was part of a project group developing a Skype-like solution for a big corporation. It was during this time that he envisioned a revolutionary approach: a technology enabling instant real-time audio-visual communication with website visitors. Captivated by the idea, Ford and his university peers began exploring it further, igniting a shared excitement for its possibilities.
Driven by this newfound passion, he dedicated his master's thesis to exploring this concept. In 2011, Clay Ford presented his thesis titled
"Chances of Revenue Increase in Online Sales Through Direct Audio-Visual Website Communication" at the Salzburg Management and Business School (SMBS). Despite being ahead of its time and without any existing software examples, his work received top honors. It insightfully discussed the potential impact of this technology on global economic growth.
Immersing himself in the topic yet again, Ford’s exploration led him to several software providers in this emerging field. Discussions with founders revealed that, while their software was very successful, there was no widespread adoption by companies.
Drawing parallels to "headless commerce" and "customer data platforms", which only blossomed into multi-billion-dollar markets after being named, Clay Ford identified the absence of a category name, definitions, and supporting terminology as the biggest hindrance to the software’s broader recognition.
Soon after, Ford committed to name, define, and advocate this new and innovative category.
In 2025, armed with a well-crafted terminology and a further deepened understanding, Clay Ford started sharing his concept with industry players and began advocating for this new category.
This marked the birth of
NET-CALL Institute, an entity dedicated to educating and promoting this groundbreaking new type of business activities and technology.
After his studies, Clay Ford's interest in the digital space drove him to work in agencies and startups, where he developed his understanding and expertise in topics such as online marketing, sales, and software technology consulting.
In December 2022, Ford discovered something that had not been in his direct field of vision for a while: He came across software that allowed instant video communication with unknown website visitors. The discovery was a thrilling affirmation of his long-held belief in the technology’s potential, confirming the vision he had nurtured since his university days over 10 years ago.
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